Yes, everything has antecedents: misinformation, propaganda, etc. But we never had a global peer-to-peer broadcast(ish) mechanism like this.
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We never had such easy ways for political operatives or scammers monetize misinfo this easily—to the scale of hundreds of millions of ppl.
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@zeynep yr statement seems out of whack w/ media effects research since 2 step flow of Lazarsfeld, Berelson, Katz & Gaudet in 1950s -
Exactly because I don't think it applies to current moment in any broad sense. "Media effects" have merged with socialization.
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2 step flow & intermediating role of topically specific opinion leaders & groups was critical to understanding influence
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this thread puts things really well. i think berger&luckmann is a very valuable theoretical resource for reorienting on this.
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Berger was interestingly perceptive to new tech very late in his life; shows one doesn't have to turn into a tech curmudgeon. :-D
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Agree media effects is not helpful. But old IS theories eg Chatman's "Life in the Round" help explain social info sharing. Even now.
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Thank you! I hope it is helpful.
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