Medium admits it can't make money on ads. No real way around this but subs + micropayment + philanthropy. @mgsiegler https://500ish.com/long-medium-b9ddfe2c3a0a#.omdmqz9gv …pic.twitter.com/VJLSaJ8f8X
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you could pay through direct taxation and pay those who had the highest trust and accuracy scores. Including local media
Check out The Correspondent and how they do it. @decorrespondent
My Dutch is too rusty
of course, we ARE paying, every time we buy a coke. Nothing is free, we've just hidden the costs and created perverse incentives.
I don't understand yr sense of inevitability that 3rd party middleman (FB) gets all the ad money instead of content creators.
Publisher share of adtech is ~45% but then ~50% is lost to adfraud. On the buyer side, $1 adspend yields 3¢ value.
What I would like to see is a media coop where you prepay a provider (twitter, facebook, bing, google) to fund clicks to articles.
In place of ads both the provider and the media org gets a share from the pool you paid into, plus a smaller amount goes to all coop
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