Fake news was all year long, repeated, in large numbers for maybe a third of the population that recalls it—which is a minimum.
Only added a small thumbnail. Once. Control saw same message, no thumbnail. If that's not a tiny tweak, don't know what to say.
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Besides, .4% is a minimum effect; they matched to voter file—not easy. Wouldn't be surprised if true number double. From one time!
End of conversation
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