actually, part of what is interesting about them is that @zeynep proposed solutions against their strategies in 2012.
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Hardly dead, but will need re-weighting. E.g., non-response by education wasn't modeled--but crucial
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Bloomberg's https://www.bloomberg.com/news/articles/2016-10-27/inside-the-trump-bunker-with-12-days-to-go … is disappointing on ML. Reads like "they used FB" & that was it.
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https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-database-and-used-facebook-ads-to-win-the-election-4ff7d24269ac … mostly draws on Bloomberg, but again doesn't suggest any other ML than FB's.
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So it would be great to know the differences between the campaigns' data approaches & what worked...
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