Good article in German about Cambridge Analytics and their impact on recent elections: https://www.dasmagazin.ch/2016/12/03/ich-habe-nur-gezeigt-dass-es-die-bombe-gibt/ …
I believe all the models failed in the sense of not conveying the uncertainty correctly.
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If you read footnotes to 538, you went, ay, ay, ay. If you looked at topline, faux certainty.
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People already statistically illiterate even about, say, margin of error, let alone modeling.
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