wowze. They took Kosinki's model outright? Yeah, this is from 2012; very short version. http://www.nytimes.com/2012/11/17/opinion/beware-the-big-data-campaign.html …pic.twitter.com/JDof5xauiU
Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org
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wowze. They took Kosinki's model outright? Yeah, this is from 2012; very short version. http://www.nytimes.com/2012/11/17/opinion/beware-the-big-data-campaign.html …pic.twitter.com/JDof5xauiU
these are standard marketing segmenting techniques, used daily in business. Applied to horrible effect.
The ideas predate; but you can't do this like this in the pre-digital age. Not enough data or the means.
agreed, the science is 60s enterprise. Easy segmenting tools let everyone do this.
Difference more than that, though. This isn't demographic profiling; it's fairly good individual profiling.
yes agreed, tying IP to a click+intent truly dials it in.
Yep. Current databases tie a substantial, if not all, of US voter universe into IP and Facebook profile.
Direct mail precedes this; research shows direct mail was always worst. Still, now, you have a surveillance+
..tied to the direct mail. Did they open? Click? Who are their friends? Did they hover mouse? etc. etc.
hovering/mouse tracking often more hassle than value to evaluate. Layering in network is improvement for prospectingagreed
Facebook measures hovering & is a real data point in their newsfeed algorithm that decides whether to show it to others.
yes for platforms absolutely, agreed. My experience is mostly from perspective of consumers of that data/advertisers.
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