Good article in German about Cambridge Analytics and their impact on recent elections: https://www.dasmagazin.ch/2016/12/03/ich-habe-nur-gezeigt-dass-es-die-bombe-gibt/ …
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..tied to the direct mail. Did they open? Click? Who are their friends? Did they hover mouse? etc. etc.
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exactly, yes. Contemporary digital marketing is a descendent of direct mail.
End of conversation
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most research showing direct mail as a loser was probably funded by brand agencies as well. ;)
Thanks. Twitter will use this to make your timeline better. UndoUndo
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