Good article in German about Cambridge Analytics and their impact on recent elections: https://www.dasmagazin.ch/2016/12/03/ich-habe-nur-gezeigt-dass-es-die-bombe-gibt/ …
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agreed, the science is 60s enterprise. Easy segmenting tools let everyone do this.
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Difference more than that, though. This isn't demographic profiling; it's fairly good individual profiling.
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at the low end of things, a mailchimp acct and consistent A/B testing opens does much of the heavy lifting.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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pre-digital it was coupon codes and DMAs, broader segments. Your work is my fave btw Z, a treasure.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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