I mean, how do you use it to advance your work?
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Replying to @NealTaflinger
I have a page which I update with my writings. https://www.facebook.com/technosociology/ … Not much more, not a "strategy".
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Replying to @zeynep
IMHO (based on experience/research), we'd be in better shape if journos invested the same energy in FB that they do here.
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Replying to @NealTaflinger @zeynep
Though ideally for most it'd be 80/20 in favor of time spent on FB vs. anywhere else.
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Replying to @NealTaflinger
I may need to post there more but you never know if the algorithm will show it to anyone. Here, I know.
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Replying to @zeynep
Do you use Bitly to track where people click on your links?
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Replying to @NealTaflinger
No. I am bad at the marketing side of things. I .. write. Then I post. Just started an email list. That's mostly it.
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Replying to @zeynep
I just spent four years teaching journalists how to market their work. Good work deserves good marketing.
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Replying to @NealTaflinger @zeynep
At a glance, you have comparable engagement on FB/Twitter posts, but 100x Twitter followers.
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Replying to @NealTaflinger @zeynep
Imagine if you grew your community 5x, 10x? Anyway, I enjoy your feed, and FB is a big part of my professional life. Enjoy Txgiving.
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Hmm. Should I just post there more? 
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Replying to @zeynep
Yes, and cultivating an audience there is critical. If you're interested I can gather thoughts, message them to your FB page.
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Replying to @NealTaflinger
That would be kind of you if it is not extra work. I do/study social media but not the promotion side.
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