It is and this keeps coming up, eg chain letters etc. But scale and efficiency are distinct.https://twitter.com/_jeffguo/status/799267914331332608 …
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Replying to @tressiemcphd @zeynep
In my experience you can't get a "this is nothing new" person to that second step. It's meant as a conversation ender.
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Replying to @jayrosen_nyu @tressiemcphd
Yeah, "it's nothing new" is often hopeless. "It's more complicated than that" (which is always true): a toss-up.
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