3/ So here's my view of Buzzfeed's findings. I think we should talk about the demand side. Where was it coming from? Why did it surge late?
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Replying to @jayrosen_nyu
4/ Perhaps as election day neared a lot of people who had figured they would vote for Trump asked themselves: am I REALLY going to do this?
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Replying to @jayrosen_nyu
5/ The group I'm talking about had absorbed from legitimate news reports how dangerous, unfit and unprepared he was. In a word, they knew.
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Replying to @jayrosen_nyu
6/ They knew, but they chose Trump anyway. ("Wow, I'm really going to do it.") Once they passed that threshold, they became customers for—
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Replying to @jayrosen_nyu
7/ —"story" that would help them feel good about their choice, because somewhere they STILL knew how unprepared, unfit and awful Trump was.
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Replying to @jayrosen_nyu
8/ The path to feeling good about a guilty choice was clear. "Not voting for, voting against." As rationalizations go, this was outstanding.
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Replying to @jayrosen_nyu
9/ But it needed content. Fake — sensational — news to fight the real news that had successfully penetrated to a portion of Trump voters...
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Replying to @jayrosen_nyu
10/ In sum: a late surge in demand for Hillary demonization from a cohort of guilty Trump voters with a massive rationalization problem. END
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Replying to @jayrosen_nyu
Uptick is in June though when Facebook changes algo to favor links from FB friends over publishers. Timing doesn't fit.
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Replying to @zeynep
And they're not going to tell us. So we speculate. And we're probably wrong.
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Replying to @jayrosen_nyu @zeynep
Anyone know who's behind the pro Trump fake news sites? Was the bogus news blitz coordinated or adhoc?
0 replies 0 retweets 1 like
End of conversation
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