Here's the Quartz article: http://qz.com/769413/heres-how-facebooks-automated-trending-bar-probably-works/ … and here's Facebook's own guidelines. https://fbnewsroomus.files.wordpress.com/2016/08/trending-review-guidelines.pdf … This is playing with fire.
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Replying to @zeynep
"An algorithm surfaced it; that's fine" already failing in English. Can you imagine Burma—where ethnic cleansing is organized on Facebook?
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Replying to @zeynep
If something happens in English we notice it. It's awful to have nonsense about Megyn Kelly "trend" but the stakes are much lower here.
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Replying to @zeynep
This is not a Facebook only problem. See the trending on Turkish Twitter right now. One hashtag is an ethnic slur.pic.twitter.com/VnlrvSoHen
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Replying to @zeynep
I worry about Twitter trending; I worry Google results but Facebook must triple worry. Bigger, more potential to organize collective action.
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Replying to @zeynep
Trending teams must review topics to vet them—especially for vicious hate speech—especially outside the US where they don't notice.
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Replying to @zeynep
"Little to no vetting" may feel like it'll save execs some headaches—but you'll instead end up in history books, as part of horrible events.
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Replying to @zeynep
What would good vetting look like? From FB's perspective it just got them grief. Not defending them, but it's predictable.
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Replying to @AuerbachKeller
The same thing that makes them a 10-year company with $374 billion market cap makes them responsible, though, to do better.
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Replying to @zeynep @AuerbachKeller
They want "no grief", tiny workforce, don't scale content/policy people side to their size, and network-effects driven $$$$.
2 replies 0 retweets 1 like
I'm terribly serious that if they scale trending globally, they will go down in history books in very ugly stories.
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Replying to @zeynep
I'm not sure that they will do it globally. The cost/benefit may not be there. But companies don't care about history books either.
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Replying to @AuerbachKeller
People do; and Facebook is run by people, and not that many of them and they aren't even beholden to Wall Street.
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