The point of the change is to get loose-lipped contractors away from Trending. That's all.
The cost they don't see is losing trust means they are running 90% on network effects. Many people are dying to jump ship.
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FB's current logic is that if people haven't jumped ship already, they won't. That's not true but it is understandable.
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They are wrong. Three years ago, I was telling everyone that personal news would go down on FB due to design.
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