Of course there are demand curves in health! What do you think health economists study?
They did this, this year, because a generic is coming soon and they know that (most) desperate parents will pay at least now.
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They did this after a massive marketing campaign, very deliberate positioning to do just this; gouge maximally for one-two years.
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They're already profitable, and executives gave themselves $10 million raises just before this. Pure greed in cornered market.
End of conversation
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