Who are the executives making fat bonuses by putting allergic kids' lives at such risk? http://www.wkyt.com/content/news/Cost-of-EpiPen-continues-to-rise--390412751.html …pic.twitter.com/J5P3PMNxzy
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Combined. Lack of competition, partially driven by marketing. Long history but—Epipen is basically eponymous for this product.
Lot of eponymous products in the world. But very rare to see 6X pricing power.
"How much is your kid's life worth" logic; plus prescription-only and marketing is to doctors/pharmacies. Hope backlash will impact.
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