Issue for Facebook is that content takedowns based on FB TOS and poor moderation are viewed as state-censorship, hence distrust.
Facebook takes down random Kurdish page. (It's because page got reported; some moderator overreacted, etc. I KNOW how it goes).
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In Turkey, interpretation: "Facebook is cooperating with the Turkish state!" That effects how people trust Facebook in general.
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I try to explain to Silicon Valley: you need to spend money on content policies, so people trust your security advice and creds.
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