Easy group formation under control of user with full visibility of who sees what. On FB, you post blind. Who knows who'll see?
My theory is simplified—sure—but main argument is they held on to a bizarre conception of human social interaction for too long.
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Then people had started looking for alternatives but Facebook has huge network effects and acquiring power so can/did recover.
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But, my theory (based on talking/surveying people since 2006 or so) is why I kept saying newsfeed may lure but is alienating.
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What predictions does that theory make about FB's attempts on messaging? Besides ignoring (which is hard to square w public facts).
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Messenger didn't fully get going till about 2013 or so. I think it could have been WhatsApp, easily. Had huge advantage.
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