Primary vs secondary social networks and social roles. Covered in the first three weeks. Piece in 2014. https://twitter.com/zeynep/status/736975309803782144 …
Twitter DM: languishes for years. Gchat: they force Facebook style anti-privacy upgrade with hangouts—now after all that "allo".
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FB: pushes one-size "context collapse" feed for years but then realizes (earlier than most)+pivots. WhatsApp+develops messenger.
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I think you're ignoring longer history of FB investing in group messaging. Your theory "explains too much".
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