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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 19 May 2016
      Replying to @zeynep

      Donald Trump and conspiracy theories. Both do very well on Facebook. It's what people want and it's the algorithm.http://www.nytimes.com/2016/05/19/upshot/donald-trump-and-conspiracy-theories-what-a-poll-in-2011-signaled.html …

      6 replies 27 retweets 37 likes
    2. zeynep tufekci‏Verified account @zeynep 19 May 2016
      Replying to @zeynep

      Algorithms aren't shaped just by what we want but also by what the company wants from us. http://www.nytimes.com/2016/05/19/opinion/the-real-bias-built-in-at-facebook.html …pic.twitter.com/JvGr5qdZDO

      4 replies 41 retweets 42 likes
    3. zeynep tufekci‏Verified account @zeynep 19 May 2016
      Replying to @zeynep

      Hey, everyone asking me if media really reports algorithms as neutral "with no human judgment." Yes, yes, they do.pic.twitter.com/utsikyGNcF

      6 replies 21 retweets 21 likes
    4. Jonathan Stray‏ @jonathanstray 20 May 2016
      Replying to @zeynep

      There IS potential neutrality here though. It's the same reason we count votes instead of decide by committee who is president.

      1 reply 0 retweets 0 likes
    5. zeynep tufekci‏Verified account @zeynep 20 May 2016
      Replying to @jonathanstray

      They don't do that though. It's count (a la Twitter trending) then vet (via human) THEN algorithmically predict clickability.

      1 reply 1 retweet 1 like
    6. zeynep tufekci‏Verified account @zeynep 20 May 2016
      Replying to @zeynep @jonathanstray

      What you are shown is what surfaced, survived vetting, and then algorithm thought you'd click on. More filter bubble.

      1 reply 1 retweet 2 likes
    7. zeynep tufekci‏Verified account @zeynep 20 May 2016
      Replying to @zeynep @jonathanstray

      In Turkey, Twitter trending is one way dissidents can break into national agenda. No chance on Facebook because of algo.

      2 replies 2 retweets 3 likes
    8. Jonathan Stray‏ @jonathanstray 20 May 2016
      Replying to @zeynep

      1) Twitter trending is a complex algo too. 2) I'd expect "clickable" and "popular" to be very correlated. 3) Still beats a dictator.

      2 replies 0 retweets 0 likes
    9. Gilad Lotan‏Verified account @gilgul 20 May 2016
      Replying to @jonathanstray @zeynep

      I don’t see a major difference between P(click) and total clicks (i.e. “top")

      2 replies 0 retweets 1 like
    10. zeynep tufekci‏Verified account @zeynep 20 May 2016
      Replying to @gilgul @jonathanstray

      I think Facebook trending is a minor part of site, but any chance that it would balance the feed is .. nope.

      1 reply 0 retweets 1 like
      zeynep tufekci‏Verified account @zeynep 20 May 2016
      Replying to @zeynep @gilgul @jonathanstray

      I see difference. If I clicked on #blacklivesmatter before, I get story on FB. Otherwise no. Twitter: you see anyway.

      11:38 AM - 20 May 2016
      • 1 Like
      • Brahim Khatar
      3 replies 0 retweets 1 like
        1. zeynep tufekci‏Verified account @zeynep 20 May 2016
          Replying to @zeynep @gilgul @jonathanstray

          In Turkey, Twitter trending has emerged as powerful, with media censored. It's the one place you break into news.

          0 replies 1 retweet 1 like
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        2. Gilad Lotan‏Verified account @gilgul 20 May 2016
          Replying to @zeynep @jonathanstray

          from our work on FB trends - the only form of personalization seemed to be a re-sort of the same list

          1 reply 0 retweets 0 likes
        3. zeynep tufekci‏Verified account @zeynep 20 May 2016
          Replying to @gilgul @jonathanstray

          There is space for 3-4—ranking is everything. (Yes, you can theoretically scroll the way you can see Google page 83).

          1 reply 0 retweets 0 likes
        4. Show replies
        1. New conversation
        2. Gilad Lotan‏Verified account @gilgul 20 May 2016
          Replying to @zeynep @jonathanstray

          so from what I gather (and we’re all somewhat guessing here), there’s no personalization for single user clicks

          1 reply 0 retweets 0 likes
        3. zeynep tufekci‏Verified account @zeynep 20 May 2016
          Replying to @gilgul @jonathanstray

          I'm telling you; we just learned it is personalized at the single user level based on p(clickthrough).

          1 reply 1 retweet 2 likes
        4. Show replies

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