Math doesn't make algorithms scientific. Subjective decisions cannot be "neutral". My piece. http://www.nytimes.com/2016/05/19/opinion/the-real-bias-built-in-at-facebook.html …pic.twitter.com/78fh6C54Fs
Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org
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Math doesn't make algorithms scientific. Subjective decisions cannot be "neutral". My piece. http://www.nytimes.com/2016/05/19/opinion/the-real-bias-built-in-at-facebook.html …pic.twitter.com/78fh6C54Fs
There's a difference between automation to fly a plane & using computation to make a decision with no right answer. This cannot be overcome.
Algorithms in human affairs are complex, dynamic, increasingly opaque (even to their coders) & now used in systems where we can't calibrate.
Lack of neutrality in these algorithms is inherent to the enterprise. That's what Facebook & the rest should own up.http://www.nytimes.com/2016/05/19/opinion/the-real-bias-built-in-at-facebook.html …
Zuckerberg: Fox News most engaged news outlet on Facebook. Well, Facebook is biased *towards* its type of content.pic.twitter.com/eNyujGbGxW
Facebook's biases are not on a liberal/conservative axis. It's biased to be "viral, clicky, upbeat or quarrelsome":http://www.nytimes.com/2016/05/19/opinion/the-real-bias-built-in-at-facebook.html …
Zuckerberg met with Glenn Beck to assure him that Facebook's not biased against him. Beck-type anti-vaccination theories thrive on Facebook.
Donald Trump and conspiracy theories. Both do very well on Facebook. It's what people want and it's the algorithm.http://www.nytimes.com/2016/05/19/upshot/donald-trump-and-conspiracy-theories-what-a-poll-in-2011-signaled.html …
some parts, yes. doesn't operate exactly the same way. but media analytics is bringing similar feedback mechanism.
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