"Cruz’s pres. campaign is using psychological data based on research spanning 10s of millions of Facebook users"https://twitter.com/emilybell/status/675307006367047680 …
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Replying to @kreissdaniel
@kreissdaniel@emilybell I wish the reporters had talked to Eitan Hersh. It's not clear what actionable insights they can get from this data1 reply 2 retweets 4 likes -
Replying to @davekarpf
@davekarpf@emilybell That is exactly right - but at the very least, the data orients the actions they take and how they spend resources.3 replies 0 retweets 1 like -
Replying to @kreissdaniel
@kreissdaniel "psychometric data" sounds spicy. But there's no evidence that appending "big five" traits to the voter file does much for you3 replies 0 retweets 2 likes -
Replying to @davekarpf
@davekarpf@kreissdaniel Not yet, but it's getting better. Just this is so telling. So much impact with so little.http://www.nature.com/news/facebook-experiment-boosts-us-voter-turnout-1.11401 …2 replies 0 retweets 1 like -
Replying to @zeynep
@davekarpf@kreissdaniel If you mean they can't magically convince people... Sure. But knowing who to scare can shape turnout, for ex.4 replies 1 retweet 0 likes -
Replying to @zeynep
@zeynep@davekarpf And the content demands required for tailored comms is enormous (and you can't test all appeals to even make it worth it)1 reply 0 retweets 1 like
@kreissdaniel @davekarpf I don't think future is "one message per person" but rather much better figuring out of different vulnerabilities.
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