"Cruz’s pres. campaign is using psychological data based on research spanning 10s of millions of Facebook users"https://twitter.com/emilybell/status/675307006367047680 …
@davekarpf @kreissdaniel So that's the current story and you are probably right. But I think Obama's shaping of turnout was key in 2008.
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@davekarpf@kreissdaniel And as you guys have written :-D that is closely linked to use of data. It's the .. direction. -
@davekarpf@kreissdaniel And current methods are crude but they are getting better fast. The tech side of inference is moving really fast. - Show replies
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@zeynep@kreissdaniel I think internal analytics are WAY more important for campaigns than external analytics. -
@davekarpf@kreissdaniel well internal/external will change too. Obama in-houses; Repubs hire consultants. Agree former more powerful. - Show replies
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@zeynep@kreissdaniel obamas turnout work was one-part public voter file, one-part internal testing and refinement. -
@davekarpf@zeynep and 8/10 parts other electoral dynamics.
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