"Cruz’s pres. campaign is using psychological data based on research spanning 10s of millions of Facebook users"https://twitter.com/emilybell/status/675307006367047680 …
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@davekarpf@kreissdaniel This is just starting. Information rich but asymmetric environment; much at stake; lots of money... Will continue. -
@zeynep@kreissdaniel oh it'll definitely continue. But so will the overhyping. This company has made $2.5 MILLION off the Cruz campaign - Show replies
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@zeynep@davekarpf Sure, but targeting is not perfect and never will be, there are other actors in the system, the data will always be noisyThanks. Twitter will use this to make your timeline better. UndoUndo
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@zeynep@davekarpf And the content demands required for tailored comms is enormous (and you can't test all appeals to even make it worth it) -
@kreissdaniel@davekarpf I don't think future is "one message per person" but rather much better figuring out of different vulnerabilities.
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@zeynep@davekarpf So big fear appeals that have mass effects (i.e.: terrorism) works. But partisanship is still best predictor.Thanks. Twitter will use this to make your timeline better. UndoUndo
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