On the web ~daily for decades. Number of times I willingly clicked on an ad outside of Google search? Close to zero.https://twitter.com/phkeane/status/645247351712559104 …
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Replying to @zeynep
@zeynep@0x2ba22e11 Websites don't care about clicks anymore. They care about impressions.Which is why they're calling ad blocking evil.1 reply 0 retweets 0 likes -
Replying to @demize95
@zeynep@0x2ba22e11 with CPI it doesn't matter if you *look* at it as long as it's on your screen which doesn't make a lot of sense, really1 reply 0 retweets 0 likes -
Replying to @demize952 replies 0 retweets 0 likes
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Replying to @0x2ba22e11
@demize95@zeynep CPM (per mille, impressions) ≅ pennies per kilo-view CPC (per click, interactions) goes up to pounds/dollars per click2 replies 0 retweets 0 likes -
Replying to @0x2ba22e11
@0x2ba22e11@zeynep mhmm not because CPC is more useful, but because CPM is practically useless (because people just don't look at ads)1 reply 0 retweets 0 likes -
Replying to @demize95
@0x2ba22e11@zeynep Ideally they'd be priced to match each other, but the guarantee with CPC comes at a premium1 reply 0 retweets 0 likes -
Replying to @demize95
@demize95@0x2ba22e11 All my clicks are accidental clicks I was tricked into. Hence I can read only on pocket on mobile. Adblock rest.1 reply 0 retweets 0 likes -
Replying to @zeynep
@zeynep@0x2ba22e11 I hate that kind of advertising on mobile "you touched the ad! Even though you were scrolling, you touched it! Ha ha!"1 reply 0 retweets 0 likes
@demize95 @0x2ba22e11 I will switch my phone if one ecology comes with ad blocking and the other doesn't. Mobile is otherwise unreadable.
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