On the web ~daily for decades. Number of times I willingly clicked on an ad outside of Google search? Close to zero.https://twitter.com/phkeane/status/645247351712559104 …
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Ads can only survive if part of super-surveillance machinery that fully controls the environment, i.e. Facebook. Not publishers or writers.
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Besides the downsides super-surveillance required for ad viability—ads aren't going to work for publishers. On the wall, the writing. /end
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@zeynep I think this could push the low-end RTB ads/trackers out & rationalize the market a bit upward. An excuse for publishers to say no. -
@kleinmatic I hope it gets them panicked enough to search their options. Their current path is not going to work for long.
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