On the web ~daily for decades. Number of times I willingly clicked on an ad outside of Google search? Close to zero.https://twitter.com/phkeane/status/645247351712559104 …
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Advertisers haven't all realized web ads are worthless & everyone else hasn't all figured out adblockers. Both are now matter of time.
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@zeynep RTing you because *same*. - Show replies
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@zeynep you're judging digital ads based on direct response metrics. That in itself is the problem. DR doesn't pay for journalists/qualify.Thanks. Twitter will use this to make your timeline better. UndoUndo
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