I buy things online all the time. After decades, the number of purchases from an online ad? Very close to zero. Maybe one? Can't remember.
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Advertisers haven't all realized web ads are worthless & everyone else hasn't all figured out adblockers. Both are now matter of time.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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@zeynep@0x2ba22e11 Websites don't care about clicks anymore. They care about impressions.Which is why they're calling ad blocking evil. -
@zeynep@0x2ba22e11 with CPI it doesn't matter if you *look* at it as long as it's on your screen which doesn't make a lot of sense, really - Show replies
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@robleathern@zeynep ads that can be "ignored" when defined as "not clicked" are most valuable ads. h/t@dsearls https://blogs.law.harvard.edu/doc/2015/08/12/separating-advertisings-wheat-and-chaff/ …Thanks. Twitter will use this to make your timeline better. UndoUndo
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@robleathern This is true. But current ads I get are for products I never buy....Thanks. Twitter will use this to make your timeline better. UndoUndo
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@robleathern@zeynep@dsearls huh. I majored in math and marketing and don't get this. Albeit it was a long time ago ;)Thanks. Twitter will use this to make your timeline better. UndoUndo
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@robleathern@zeynep@dsearls an ad that is optimized for CPC or CPA (65% of digital) is direct response. It's targeting. Doc's chaff.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@robleathern@zeynep@dsearls even CPA vs CPC are optimized in opposite ways. One is a breeding ground for fraud. The other good ole DR.Thanks. Twitter will use this to make your timeline better. UndoUndo
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