"Placebo" buttons - buttons that don't actually do anything http://www.bbc.com/future/story/20150415-the-buttons-that-do-nothing … via @tomstandagepic.twitter.com/uid7ei3Xv4
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@tomstandage @alexismadrigal @cdixon Cake mix worked fine without the egg, but women—it was women then—felt they weren't cooking. Hence egg.