Facing a New York winter (not my usual!), I walked into stores to purchase a proper parka. Hah. No go. Next time, I'll carry a sign:"PETITE WOMEN AREN'T SHORT MEN." Is there some math behind why it's still so hard to design for a wider range of people? Are short women that rare?
-
-
(If people think surely business people would not miss money making opportunities because of cultural biases and preferences? Nope the history of markets and production is full of many examples of exactly that—sometimes, someone finally moves and only then everyone else goes ah!)
Show this thread -
SAME! I hated biking till I encountered a bike that was actually designed for women—not a smaller men's bike. I was old enough to be armed with just the right credit card, purchased it on the spot even though it was expensive. I *loved* biking since.https://twitter.com/LilaHickey/status/1462457196092870663 …
Show this thread
End of conversation
New conversation -
-
-
Yep. You've stumbled onto a great American truism. "Driven by culture over economics."
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
It is culture, that’s exactly how body policing works to create the illusion that socially “normal” bodies are aesthetically and functionally superior. Clothing etc only fits and works correctly for people whose bodies fit that window.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
There’s a correlation of course between height and size. But definition of petite is not just height. It’s length of torso. It’s true. There’s much less clothing made for petites as there are fewer. You will find more availability in higher end clothing. Also, find a fine tailor!
-
In my experience (5'2", somewhat pear-shaped) it's easy to find dress, work, or casual clothing that works for short females, but sporting goods are different. You can't really "tailor" a parka or raingear, and fit is extra-important because movement is the point.
- Show replies
New conversation -
-
-
There’s no profit in it. I worked in the garment industry for 10 years and every time my company tried to make clothing for petites the line lost money and was discontinued. I think it fails at the retail level - stores don’t put in the effort to market that the products exist 1/
-
so they fail and the stores don’t want to carry them again. So in that sense, it might be cultural. I know manufacturers are desperate to move into underserved markets because the main ones are extremely competitive 2/
End of conversation
New conversation -
-
-
You should talk with
@TimGunn - when he was the Chair of Fashion Design at Parsons, he would talk about the potential for mass customization of clothing.Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
if there is more variation within each sex than between the sexes, then maybe it would be optimal to specify fit using other metrics?
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
