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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. zeynep tufekci‏Verified account @zeynep 21 Nov 2021

      Facing a New York winter (not my usual!), I walked into stores to purchase a proper parka. Hah. No go. Next time, I'll carry a sign:"PETITE WOMEN AREN'T SHORT MEN." Is there some math behind why it's still so hard to design for a wider range of people? Are short women that rare?

      70 replies 14 retweets 362 likes
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    2. zeynep tufekci‏Verified account @zeynep 21 Nov 2021

      I still remember the first time I encountered a hiking backpack designed for women, not having to chose between kids or men's. It was incredible. "Ah, so that's why backpack aren't just a source of pain."

      4 replies 4 retweets 108 likes
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      zeynep tufekci‏Verified account @zeynep 21 Nov 2021

      I get how mass production works, but surely we can have more options that fit more bodies rather than a zillion variations on basic parkas almost all targeting average men plus a few for average women? I keep thinking this is driven more by culture than economics.

      8:23 AM - 21 Nov 2021
      • 4 Retweets
      • 92 Likes
      • প্রत्याషా Maria Nora Rawn Miche Priest🤓 David Benson American Cyborg Owen Blacker Rosanna Cantavella Naomi Parkhurst
      9 replies 4 retweets 92 likes
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        2. zeynep tufekci‏Verified account @zeynep 21 Nov 2021

          (If people think surely business people would not miss money making opportunities because of cultural biases and preferences? Nope the history of markets and production is full of many examples of exactly that—sometimes, someone finally moves and only then everyone else goes ah!)

          6 replies 6 retweets 88 likes
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        3. zeynep tufekci‏Verified account @zeynep 21 Nov 2021

          zeynep tufekci Retweeted Lila Hickey

          SAME! I hated biking till I encountered a bike that was actually designed for women—not a smaller men's bike. I was old enough to be armed with just the right credit card, purchased it on the spot even though it was expensive. I *loved* biking since.https://twitter.com/LilaHickey/status/1462457196092870663 …

          zeynep tufekci added,

          Lila Hickey @LilaHickey
          Replying to @zeynep
          I had similar epiphanies at the diff in design for bicycles _actually_ made for women's physiology rather than just "men's bikes, shrunk down." e.g. everyone knows women typically have less muscular traps/delts, but how that informs ideal top-tube length/reach to bars 🤯
          12 replies 8 retweets 112 likes
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        4. End of conversation
        1. mcbc  🇺🇸 🗽‏ @mcbc 21 Nov 2021
          Replying to @zeynep

          Yep. You've stumbled onto a great American truism. "Driven by culture over economics."

          0 replies 0 retweets 0 likes
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        1. Gretchen Pfeil‏ @pfeil 21 Nov 2021
          Replying to @zeynep

          It is culture, that’s exactly how body policing works to create the illusion that socially “normal” bodies are aesthetically and functionally superior. Clothing etc only fits and works correctly for people whose bodies fit that window.

          0 replies 0 retweets 3 likes
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        1. New conversation
        2. P Ebo‏ @EBOlady 21 Nov 2021
          Replying to @zeynep

          There’s a correlation of course between height and size. But definition of petite is not just height. It’s length of torso. It’s true. There’s much less clothing made for petites as there are fewer. You will find more availability in higher end clothing. Also, find a fine tailor!

          1 reply 0 retweets 0 likes
        3. KD‏ @Kddid15 21 Nov 2021
          Replying to @EBOlady @zeynep

          In my experience (5'2", somewhat pear-shaped) it's easy to find dress, work, or casual clothing that works for short females, but sporting goods are different. You can't really "tailor" a parka or raingear, and fit is extra-important because movement is the point.

          2 replies 0 retweets 1 like
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        2. KathleenD‏ @KathleenD 21 Nov 2021
          Replying to @zeynep

          There’s no profit in it. I worked in the garment industry for 10 years and every time my company tried to make clothing for petites the line lost money and was discontinued. I think it fails at the retail level - stores don’t put in the effort to market that the products exist 1/

          3 replies 0 retweets 1 like
        3. KathleenD‏ @KathleenD 21 Nov 2021
          Replying to @KathleenD @zeynep

          so they fail and the stores don’t want to carry them again. So in that sense, it might be cultural. I know manufacturers are desperate to move into underserved markets because the main ones are extremely competitive 2/

          0 replies 0 retweets 0 likes
        4. End of conversation
        1. Designing Education LLC‏ @design_ed_llc 21 Nov 2021
          Replying to @zeynep

          You should talk with @TimGunn - when he was the Chair of Fashion Design at Parsons, he would talk about the potential for mass customization of clothing.

          0 replies 0 retweets 0 likes
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        1. Owen Swift‏ @oswift 21 Nov 2021
          Replying to @zeynep

          if there is more variation within each sex than between the sexes, then maybe it would be optimal to specify fit using other metrics?

          0 replies 0 retweets 0 likes
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