As always, agree w/ @zeynep's every word. Had a lively convo on Tues re: CDC's challenges/failures in the #healthcomm course I teach & landed here: CDC is responsible for POPULATION health comm & that requires what @zeynep says - be first, right, credible.https://www.nytimes.com/2021/08/04/opinion/cdc-covid-guidelines.html?referringSource=articleShare&fbclid=IwAR24REwk1Ashh6QIq6LbjsAuwphbMbo0xmLSwP21Cl0pYiYpdBAOWQaobMg …
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See the “manual” here https://emergency.cdc.gov/cerc/
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Thank you, I will be sure to pass on to my students! Also I have to share, I used to have your 10 "what ifs" of social marketing (https://socialmarketing.blogs.com/r_craiig_lefebvres_social/2011/01/10-what-ifs-for-social-marketing.html …) posted in my cubicle (back when we went into actual offices!) and still think about them in my work :)
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