Vaccine hesitancy is biggest problem in US going forward. And I know we really, really, REALLY, want to believe the public will see this as "the system is working!" but the reality is they will see it as another caution flag on vaccines. Public health needs it's scicomm A-game
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Better comms is damage control at this point (crisis comms). To avoid similar as summer "kids transmit same as adults" that relied on poor study but took weeks to correct and small subset saw correction. Better comms now might limit # of cycles so poor 1st comms doesn't "stick"
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Crisis comms by whom, though? First you have to recognize the nature of the crisis (that it's not something well-meaning communication, alone, can address). We know what happened with the example above, and with so many other examples. Alas, sigh.
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