Hi all of climate and energy: read and re-read this tweet at least six times 
https://twitter.com/zeynep/status/1341408600699375618 …
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Yep, and it'll go wrong many times. But so many of us (climate folk) get bogged down into what's going to cause hope or fear or action or inaction and it veers into patronising too often. Eg: "don't be too doom-laden when talking about the science".
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It's basically about honesty and letting the audience decide their own action.https://www.nature.com/articles/d41586-020-03189-1 …
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