I think the issue is that we focused on singular comms and not the additive nature of risk reduction. @samhorwich’s point is spot on too. In an effort to make the comms easy, it can be very specific and fails to explain the reasoning behind it.
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I get a lot of use out of social media—so many excellent experts!—but it's hard for everyone, and it comes at a cost to those experts who have to battle through the mobs etc. (I do too but I do because of its use!) It's a lot of work to separate signal from noise. alas
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I've found Twitter to be very helpful but share some of your reservations about using it to dispense guidance. It's not even my actual job to dispense guidance or communicate at all via social media, but I see it as my duty to public health, as well as amplifying other...
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