I have nothing to do with this story and didn’t know we were even doing one that said, this attempt at a front-run is mindblowing. theyve guaranteed readership for the coming story AND torched any semblance of trust or relationship they had mediahttps://blog.coinbase.com/upcoming-story-about-coinbase-2012afc25d27 …
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Replying to @MikeIsaac
Do journalists consider it offensive if people talk publicly about themselves when they know they’re about to be written about? I don’t understand what the breach of trust is.
6 replies 10 retweets 354 likes -
Replying to @pt
A lot of this is just basic comms strategy questions. An outlet comes to a company ahead of the story in good faith to get advance answers to questions, with the understanding that company company won’t give up the story or facts before it is published.
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Replying to @MikeIsaac
Ok. I wasn’t aware that was the understanding on facts shared for response. It’s not like the NYT is gonna stop calling to fact check though, so I can see why they might not see tons of downside at the exec level. Maybe the coms people feel bad & will be hurt, but not their call.
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Replying to @pt
well that’s the gamble they make. Maybe before nyt would give CB days to figure things out or get their response together. The next call maybe be “we need your comment within one hour.” All goodwill is gone
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Replying to @MikeIsaac @pt
There is a bit of a double standard though. Journalists say “I can report everything you tell me any time I want, unless we have an explicit ex ante agreement otherwise”. And yet they also expect companies to keep information secret with no such agreement.
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CB can’t say “well, tell us what you’re going to say and when you’re going to say it, and we’ll prepare a blog post to go up 1 minute later in response.” NYT would never agree to such a deal.
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Also, what’s the downside for CB? What’s the sanction? Shorter heads up time?
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It’s not tit-for-tat. But all companies including Coinbase work hard on building good relations with the press, for myriad reasons. This action damages those relations.
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Right but in this case the negative story—from their perspective—is coming out anyway. And for this particular company culturally positioning themselves against the New York Times probably plays well with their potential customer base. That’s new.
4 replies 1 retweet 25 likes
(Wouldn’t work for Unilever or Ford!)
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