Academics don't think Internet will ruin everything. That usually comes from people making the viral thing du jour. Academics tend to know actual history. As for the first versus popularizer—you're judging different games by the same standard. Different incentives.
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I trained to be a historian of early Christianity. If you tried to produce something practical, you were looked down on. It was considered gauche & career death to try to connect w/ current events. The more obscure & pointless the work, the better your odds of winning with it.
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This was true for the entire Society of Biblical Literature, as well as the closely related American Academy of Religions guild. There were no rewards for "popularizers" & people who wanted to play the public intellectual. That way lie career suicide.
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