1/6 Some important things to consider about these lists. This isn’t a criticism of your analysis, because you’re working with accurate engagement data from @CrowdTangle. But these lists don’t represent what most people see on FB.
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2/6 While some link posts get a lot of interactions, likes or comments, this content is a tiny % of what most people see on FB. News from these Pages don't represent the most viewed news stories on FB, either.
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3/6 CrowdTangle calculates interactions, not impressions, which is # of ppl who see posts. Pages in these lists see high engagement because followers, or those interacting w/ the posts, are passionate. But it shouldn't be confused with what's most popular.
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4/6 A more accurate way to see what’s popular is to look at the links with the most reach (impressions) in the US. Right now this data is only available internally and we are exploring ways to incorporate it into our publicly available tools.
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5/6 Here’s a view of what's getting the most reach on Facebook in the US, and it's not as partisan as your lists suggest. It’s a mix of news from mainstream outlets, gifs and other pop culture content.
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6/6 As you've noted, some authoritative sources on COVID information (ie UNICEF, AARP) get more amplification by us. We are removing them from this list since you did, but the fact remains that these posts still get high reach and would otherwise be included in the Top 10.pic.twitter.com/92dWtpKtii
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Giving timely and in-depth access to independent researchers, as many of us have asked for for many years, would solve this problem!
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Replying to @zeynep @johnwhegeman and
If only Facebook bought Crowdtangle that would be so much easie-- oh
0 replies 0 retweets 12 likesThanks. Twitter will use this to make your timeline better. UndoUndo
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