Speed matters. Didn't need to as little friction as possible with engagement algorithms from zero to two billion in one decade except for the business model considerations. Other models would have had downsides but not this kind of rapid tribalization push.
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Look at what the tribalization push is doing to US/Europe which has so much more slack and counter-institutions. There was no justification in unleashing it like this to everywhere else under this model. Wait, test, pilot, test, watch... But business model doesn't support that.
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Yeah, the primacy of the growth team comes directly from the business model, and their influence is at the heart of most of the extreme harms. Not saying it was going to be easy, but Pareto principle usually holds. The speed made it impossible to catch up to blunt the worst.
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Well, having grand visions doesn't help but neither is not having them. (Sometimes grand vision can be used to justify the harm reduction). I think business incentives eat into everyone's mind, eventually. I don't say this as an insult; it's the way all people are.
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No doubt who he was as a person mattered, but I'm not convinced at all that, in the generative space of all the CEO's we could have that would to lead the first two-billion person network, he was particularly catastrophic or bad. Set the incentives downhill, the train will roll.
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In other words, in possible universes, I can imagine many more worse ones with worse CEOs. In any case, the big questions shouldn't be his to call. That's the fundamental problem. You cannot decree a new social contract.
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There is short-term "do something because it's an emergency" (Burma!) and there is long-term "this shouldn't be one person's call." But of course, the long-term solution cannot be play the refs at the single dominant company so they don't favor my ideological enemies.
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