They didn't have to have this scale and this business model. This level of targeting. This kind of expansion. Engagement algos. You are doing a ceteris paribus interpretation; if Facebook gets to design everything the way it wants, with groovy profits, what could it have done?
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I'd love to see what you come up with, but I think even social media companies themselves, with all the understanding they have, would struggle to define something that cut around mostly the behavior to disincentivize. It's too fundamental to what makes networks work at all.
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My point is they rarely understand what they are unleashing till it's too late. They're too localized, too small, too narrow a slice-of-humanity.
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