There is stuff they could have done at every point, but they never get around to it till it's out of control and mostly as PR exercise. They're in over their heads and yeah it is a thorny problem. But who's gonna really do stuff when you're printing money & minting billionaires?
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Replying to @antoniogm @balajis
They didn't have to have this scale and this business model. This level of targeting. This kind of expansion. Engagement algos. You are doing a ceteris paribus interpretation; if Facebook gets to design everything the way it wants, with groovy profits, what could it have done?
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Replying to @antoniogm @balajis
Even WhatsApp has a lot of virality levers under it's control (which it finally exercised via forwarding limites etc) and there is a good argument that you don't get e2e in big enough groups because they are effectively public enough. Less friction is a design choice.
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It's only a design choice to an extent. Email was higher friction. It lost because of it, but still had all the pathologies social networks do today.
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Email did not have all the pathologies! Speed, friction, visibility, targeting, surveillance all matter. Email is.. email. Not everything is the same in its effects. I'm not disagreeing the transition is gonna be hard. But speed and scale really matter if we get a chance.
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I do think all of the pathologies we see today in social media were present in email. Disinformation, the pileons, flamewars. They were just less important because people engaged less in total, but they were a similar proportion of the total activity.
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But regardless, it's an evolutionary process that causes low friction networks to beat high friction ones, and thus to become irrelevant. You can't create a world in which high friction networks win in the market.
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Yes yes you can. We don't let the most polluting cars win in the market (they would accelerate better, though). We don't use lead in paint (it is an awesome anti-corrosive).
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Also it really doesn't matter if the nucleus was there. It matters if you're fighting wars with automatic weapons or rifles. The nucleus is human nature/comm tech etc. It's there in telegraph, too. Not the point.
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