They didn't have to have this scale and this business model. This level of targeting. This kind of expansion. Engagement algos. You are doing a ceteris paribus interpretation; if Facebook gets to design everything the way it wants, with groovy profits, what could it have done?
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No doubt who he was as a person mattered, but I'm not convinced at all that, in the generative space of all the CEO's we could have that would to lead the first two-billion person network, he was particularly catastrophic or bad. Set the incentives downhill, the train will roll.
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