I looked up one brand, got ad for another brand.
It was a very very specific conversation, and I'm actually not in the market for coffee machines. And it was instant. Looked up, put phone down, turned on other machine, saw ad for other brandhttps://twitter.com/robinberjon/status/1263632775682437126 …
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zeynep tufekci Retweeted
All my searches are in incognito mode. I know it's hard to believe, but I actually research stuff like this for a living. I put everything in incognito mode and separated devices and sandboxed Facebook just so I could rule that out. https://twitter.com/adnanchcg/status/1263633265749090304 …
zeynep tufekci added,
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zeynep tufekci Retweeted HummingAlong
I know! I research this stuff for a living. I’m asking a very specific question.https://twitter.com/amb567/status/1263638538186350593 …
zeynep tufekci added,
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zeynep tufekci Retweeted topquark
Facebook aside, Twitter should give every woman an extra 240 characters per tweet to say I research all this for a living and I know all the basic obvious stuff. This makes Twitter unusable—my mentions get overwhelmed by kindergarten level “explaining”. https://twitter.com/topquark/status/126364086562236416 …https://twitter.com/topquark/status/1263640865622364161 …
zeynep tufekci added,
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The most likely explanation is tracking by IP/Wifi. The speed with which it happened suggests some sort of automatic retargeting. I would like to know if this is something they disclose somewhere, or if this is known to advertisers or others? That’s my core question.
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Replying to @suchwinston @zeynep
correct me if im wrong here, but the only way to get a definitive on that would be from an FB employee (or someone who engineered that algo), right? or would that be in a repo somewhere?
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Replying to @suchwinston @zeynep
i hate that so much of adtech is (for a lack of better phrase) lost in the sauce. watching a lot of talk about regulations is like watching these folks try to pin jello to a wall
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