I had a discussion about high-end coffee machines and looked one up on phone (not buying one!). Only FB app on phone is WhatsApp. Went on computer (guest mode on chromebook) to Facebok and I saw the very very very first high-end coffee maker ad in my life. Any plausible path?
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Replying to @zeynep
a very real possibility is that phone and laptop are linked under the same “household,” so that looking something up on a mobile search engine could influence what you see on desktop
3 replies 2 retweets 15 likes -
Replying to @swodinsky @zeynep
btw: “guest mode” doesn’t count for shit if you’re logging into a Facebook account. that’s what’s being tied to your mobile ad id (on your phone), and your ip (on desktop)
2 replies 0 retweets 12 likes -
Replying to @swodinsky @zeynep
this is from 2017 (
@robinberjon can tell me if it’s still accurate), but at least for a while, household targetability was definitely A Thinghttps://marketingland.com/facebook-aims-tv-ad-dollars-household-wide-ad-targeting-218446 …1 reply 0 retweets 6 likes -
Replying to @swodinsky @zeynep
Yeah, I agree with
@swodinsky, this looks like vanilla IP householding. You're using Safari which means you're protected from cookie identification but the trackers still load. So if whatever site you looked at the coffee maker on had the Pixel you're made!2 replies 0 retweets 10 likes
Seems like it. I just wanted to know if this was a publicly available product that Facebook offers to advertisers.
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