The reason the companies don’t give us transparency is that the companies don’t want to give us transparency. We deserve actual trustworthy numbers in context. Transparency is on them—whether or not anyone misunderstands or misrepresents this or that.
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Replying to @alexstamos
Then you should say it’s on the companies to encourage nuance and better understanding through more transparency and contextualization. That would be good. Years of opacity has made it harder for everyone to understand the scale and scope of anything tbh.
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Replying to @fugueish @alexstamos
The problem is a big chunk of this ignorance is deliberately engineered. How much does the average consumer understand about tracking pixels or custom audiences? It’s all buried. Now of course we should all learn anyway. But there’s great lack of trust due to persistent opacity.
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I can’t convince anyone that Facebook isn’t listening in on their microphone. They just don’t trust the company and won’t take even my word for it. It’s where we are. I agree this is not good for anyone because understanding is key to moving forward.
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All that indeed happens. A lot. 
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