What a terrible decision by @VICE. This appears to aim to get young people to start smoking. Vaping ads are smoking ads—people who want to quit do not need vaping/e-cigarette ads. After years of decline, teen smoking is on the rise again and this is what's going on. https://twitter.com/hoofnagle/status/1109082992662601729 …
I just picked that page because it listed the studies so weird that you should even bother which page I picked. The studies are not done by them. It's a pretty clear, consistent and widely studied by top researchers kind of history. With clear findings.
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I regret my adversarial tone earlier. You shared a link to a PR campaign that doesn't exactly have a sparkling history. But I do know this history, very well, and this is work that informs how I make sense of the tobacco industry today. My original point was on the PM/Vice deal.
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Which, in this case, I do not believe to be about marketing to youth. I think PMI knows that cigarettes sell themselves to experimenters.
End of conversation
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