What a terrible decision by @VICE. This appears to aim to get young people to start smoking. Vaping ads are smoking ads—people who want to quit do not need vaping/e-cigarette ads. After years of decline, teen smoking is on the rise again and this is what's going on. https://twitter.com/hoofnagle/status/1109082992662601729 …
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I get it, media needs money. This isn't clean money.
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Maybe they want to switch from selling something that causes cancer to something (equally addictive) that doesn’t? That seems to be the plan.
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I’m doing research in this area & think you’re off on PMI’s strategy. I don’t buy their rhetoric either, but this deal isnt about advertising to kids. It’s part of PR efforts to persuade the public & stakeholders that they are best suited to solve problems their products cause /1
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Then yo know of their long history of promoting fake "anti-smoking" ads for youth, not using potent themes we know work (tobacco's history of lies and manipulation) but framing it as "choice" and "adult" activity even increases smoking favorableness. https://www.tobaccofreekids.org/assets/factsheets/0302.pdf …
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