I wrote about Facebook’s pivot. I think this is quite a big deal. https://www.ben-evans.com/benedictevans/2019/3/13/0mboxl0imfh636ggky829vnweu2qpv …
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I mean, you give phone no just for security to Facebook for 2FA and even that gets used for ad-targeting plus can't be made private. The tracking pixel is all over the web. Facebook purchases third party data (in US, at least). Those are key privacy questions. E2E is orthagonal.
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(That said, I support expanding E2E but in specific ways. E2E is very very thorny and the devil is in the details, and it would likely not be unsustainable if it was expanded in a way that furthered the mass messaging/viral side. I've long said that it's the thorniest next issue)
End of conversation
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