That’s only true so long as consumers are required to provide consent as a condition of using services. There’s a real possibility that this may crumblehttps://www.washingtonpost.com/news/monkey-cage/wp/2018/05/25/heres-how-europes-gdpr-may-take-down-facebook/?utm_term=.9bad182822d5 …
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Replying to @henryfarrell
I feel like anything consent-based, they'll be able to get around. They'll eventually find a way to get people to click on yes because there are so many things you can't do without Facebook, and at worst, it can offer extra services in return or tie it to messenger or something.
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Replying to @zeynep
Have just written longer thread on this - but if Max’s case succeeds, FB won’t be able to require consent in return either for Facebook, or for extra services, unless the data is a necessary part of those services being carried out. That would be a dagger in FB’s heart.
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Just so ... It may very possibly be that the likely economic fallout will make the ECJ gulp and reconsider. But while IANAL, the letter of the law seems pretty straightforward on this, and in Schrems' favor.
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Replying to @halhod @henryfarrell
We walked into this model of ad-tech (with all the tech bloat and privacy invasion and personalized profiling that brings so many other downsides) without even a factual understanding that it's that good for ad-targeting for products. Maybe they should take a broader view.
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Replying to @halhod @henryfarrell
Yeah, there is no way to figure all this out in one big go—has to evolve. There hasn't yet been a big jump requiring a fundamental rethink/shift. Still very early, though!
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Yep! Also, this wasn't unpredicted but there is the competitive disadvantage part to compliance that really is turning out to be true as far as I can tell, and that's interesting what, if any, policy and tech responses may be possible.
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