Advertising is targeted based on the behavior and interests you express on the platform.
. Calling this ‘selling your data’ is far more misleading, IMO. Much better to call it what it is and argue about that, rather than try to define it as something else.
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Replying to @benedictevans @pierre
It’s based on a lot more than what you express (computational inferences go way beyond what people express) and also not just on the platform (tracking pixels, sms harvesting on Android, etc.) and not just from you (info from people you’re connected to).
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That doesn’t alter the point.
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Replying to @benedictevans @pierre
It speaks to
@pierre's point. This is much more going on here than the phrase "targeted advertising" suggests to an ordinary person. I subscribe to Outside magazine, for example, and I get catalogs for active outerwear for women. That's not what anyone is really worrying about.2 replies 0 retweets 3 likes -
What I find disingenuous about these arguments is that the internet ad companies are the only ones that do NOT sell your data. Your bank, your cell phone carrier, your fave mobile games & your grocery store are the ones selling your data which is then used to target you with ads.
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I don't disagree that our concern should be more broadly distributed. The thing that's different about Facebook is the site is also surveilling your social interactions and rank-ordering them to keep you engaged (and YouTube for your interests). Not an either/or concern though.
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That's a different issue. On the topic of ads 1. Facebook doesn't sell your data 2. FB shows you targeted ads 3. Most of the data used to target you is from outside Facebook (click on "why am I seeing this ad?" for a bunch of ads in your feed)
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Replying to @Carnage4Life
I don't think I need to be explained how Facebook works.
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Then you are lacking in reading comprehension. Sorry, can't help more. Good luck.
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