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zeynep's profile
zeynep tufekci
zeynep tufekci
zeynep tufekci
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@zeynep

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zeynep tufekciVerified account

@zeynep

Complex systems, wicked problems. Society, technology, science and more. @UNC professor. @NYTimes columnist. My newsletter is @insight: http://www.theinsight.org 

floating in a most peculiar way
theinsight.org
Joined August 2009

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    1. Benedict Evans‏Verified account @benedictevans 12 Dec 2018

      Benedict Evans Retweeted New York Times Opinion

      Oh god, not this again.https://twitter.com/nytopinion/status/1073015543429505025 …

      Benedict Evans added,

      New York Times OpinionVerified account @nytopinion
      Each time you click on a Facebook ad, Facebook sells data on you to that advertiser. This is such a basic property of online targeted advertising that it would be impossible to avoid, even if Facebook somehow wanted to. https://nyti.ms/2RPzlWm 
      8 replies 12 retweets 124 likes
      Show this thread
    2. Benedict Evans‏Verified account @benedictevans 12 Dec 2018

      (Such a pointless argument. “‘Selling your data’ sounds worse than ‘targeted advertising’, so I will redefine these terms to somehow mean the same thing” If targeted advertising is bad, it’s bad in its own right, not because you found a way to call it something else.)

      7 replies 14 retweets 96 likes
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    3. This Tweet is unavailable.
    4. Benedict Evans‏Verified account @benedictevans 12 Dec 2018
      Replying to @pierre

      Advertising is targeted based on the behavior and interests you express on the platform. 🤷🏻‍♂️. Calling this ‘selling your data’ is far more misleading, IMO. Much better to call it what it is and argue about that, rather than try to define it as something else.

      2 replies 0 retweets 16 likes
    5. zeynep tufekci‏Verified account @zeynep 12 Dec 2018
      Replying to @benedictevans @pierre

      It’s based on a lot more than what you express (computational inferences go way beyond what people express) and also not just on the platform (tracking pixels, sms harvesting on Android, etc.) and not just from you (info from people you’re connected to).

      2 replies 0 retweets 19 likes
    6. Benedict Evans‏Verified account @benedictevans 12 Dec 2018
      Replying to @zeynep @pierre

      That doesn’t alter the point.

      1 reply 0 retweets 1 like
    7. zeynep tufekci‏Verified account @zeynep 13 Dec 2018
      Replying to @benedictevans @pierre

      It speaks to @pierre's point. This is much more going on here than the phrase "targeted advertising" suggests to an ordinary person. I subscribe to Outside magazine, for example, and I get catalogs for active outerwear for women. That's not what anyone is really worrying about.

      2 replies 0 retweets 3 likes
    8. zeynep tufekci‏Verified account @zeynep 13 Dec 2018
      Replying to @zeynep @benedictevans @pierre

      The piece is about how de-anonymization—again, including traits one has not "expressed" on the platform and most are unaware is being collected or inferred—is an integral part of the targeting. I don't know what the best word is for that kind of surveillant business.

      2 replies 0 retweets 4 likes
    9. Benedict Evans‏Verified account @benedictevans 13 Dec 2018
      Replying to @zeynep @pierre

      It would’ve been a better piece if it had mentioned that Facebook has entire teams working extremely aggressively to try to prevent this. It’s a direct conflict with their business model.

      2 replies 0 retweets 2 likes
      zeynep tufekci‏Verified account @zeynep 13 Dec 2018
      Replying to @benedictevans @pierre

      Probably. Though that they have to have entire teams working aggressively to prevent this speaks to how integral intrusive de-anonymization is to targeting. IMO, the key issue is this kind of identification happens—who gets what piece of it is indeed a business model question.

      8:37 AM - 13 Dec 2018
      0 replies 0 retweets 1 like

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