Oh god, not this again.https://twitter.com/nytopinion/status/1073015543429505025 …
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(Such a pointless argument. “‘Selling your data’ sounds worse than ‘targeted advertising’, so I will redefine these terms to somehow mean the same thing” If targeted advertising is bad, it’s bad in its own right, not because you found a way to call it something else.)
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Replying to @pierre
Advertising is targeted based on the behavior and interests you express on the platform.
. Calling this ‘selling your data’ is far more misleading, IMO. Much better to call it what it is and argue about that, rather than try to define it as something else.2 replies 0 retweets 16 likes -
Replying to @benedictevans @pierre
It’s based on a lot more than what you express (computational inferences go way beyond what people express) and also not just on the platform (tracking pixels, sms harvesting on Android, etc.) and not just from you (info from people you’re connected to).
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That doesn’t alter the point.
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Replying to @benedictevans @pierre
It speaks to
@pierre's point. This is much more going on here than the phrase "targeted advertising" suggests to an ordinary person. I subscribe to Outside magazine, for example, and I get catalogs for active outerwear for women. That's not what anyone is really worrying about.2 replies 0 retweets 3 likes -
The piece is about how de-anonymization—again, including traits one has not "expressed" on the platform and most are unaware is being collected or inferred—is an integral part of the targeting. I don't know what the best word is for that kind of surveillant business.
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It would’ve been a better piece if it had mentioned that Facebook has entire teams working extremely aggressively to try to prevent this. It’s a direct conflict with their business model.
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Probably. Though that they have to have entire teams working aggressively to prevent this speaks to how integral intrusive de-anonymization is to targeting. IMO, the key issue is this kind of identification happens—who gets what piece of it is indeed a business model question.
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