Oh god, not this again.https://twitter.com/nytopinion/status/1073015543429505025 …
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The piece is about how de-anonymization—again, including traits one has not "expressed" on the platform and most are unaware is being collected or inferred—is an integral part of the targeting. I don't know what the best word is for that kind of surveillant business.
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But I'd agree, it's a lot *more* than selling one's data, and maybe that's not even the right word. It's profoundly intrusive though. People may want relevant ads, but I don't think any majority wants it like this. Attach it to content or expressed interest, and few would object.
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What I find disingenuous about these arguments is that the internet ad companies are the only ones that do NOT sell your data. Your bank, your cell phone carrier, your fave mobile games & your grocery store are the ones selling your data which is then used to target you with ads.
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I don't disagree that our concern should be more broadly distributed. The thing that's different about Facebook is the site is also surveilling your social interactions and rank-ordering them to keep you engaged (and YouTube for your interests). Not an either/or concern though.
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. Calling this ‘selling your data’ is far more misleading, IMO. Much better to call it what it is and argue about that, rather than try to define it as something else.